Main-Banner-1_063a902e-ce87-448c-b905-615ca29fcc79
overlay

Winter New collection

Shop New In
Main-Banner-1_063a902e-ce87-448c-b905-615ca29fcc79
overlay

casual chic

Shop Collection
Main-Banner-1_063a902e-ce87-448c-b905-615ca29fcc79
overlay

shoes aesthetic

Shop Collection
Main-Banner-1_063a902e-ce87-448c-b905-615ca29fcc79
overlay

elevated basics

Shop Basics
Main-Banner-1_063a902e-ce87-448c-b905-615ca29fcc79
overlay

activewear

Shop Collection

What's Trending

NEW IN

F/W

Best

bg-loobook

New Collection

Shop Collection
Blossom Softy CardiBlossom Softy Cardi

Blossom Softy Cardi

HK$409
Classic Belty Midi SkirtClassic Belty Midi Skirt

Classic Belty Midi Skirt

HK$349
Classic Goose Down Jacket (Detachable Fur）Classic Goose Down Jacket (Detachable Fur）

Classic Goose Down Jacket (Detachable Fur）

HK$1,899
Classy Fur Puffer CoatClassy Fur Puffer Coat

Classy Fur Puffer Coat

HK$649
Coco Chic CardiCoco Chic Cardi

Coco Chic Cardi

HK$349
Cozy Ribbon Knitted TopCozy Ribbon Knitted Top

Cozy Ribbon Knitted Top

HK$339
Daily Essential Knitted TopDaily Essential Knitted Top

Daily Essential Knitted Top

HK$349
Elegant High Waist Mermaid SkirtElegant High Waist Mermaid Skirt

Elegant High Waist Mermaid Skirt

HK$379
My Softness Knitted TopMy Softness Knitted Top

My Softness Knitted Top

HK$349
Olivia Chiffon BlouseOlivia Chiffon Blouse

Olivia Chiffon Blouse

HK$349
Pearly Flare Sleeves TopPearly Flare Sleeves Top

Pearly Flare Sleeves Top

HK$359
Premium Collar Wool CoatPremium Collar Wool Coat

Premium Collar Wool Coat

HK$1,399
Premium Goose Down JacketPremium Goose Down Jacket

Premium Goose Down Jacket

HK$1,899
Ribbon Ruffles SetRibbon Ruffles Set

Ribbon Ruffles Set

HK$349
Snowy Fur Wool CoatSnowy Fur Wool Coat

Snowy Fur Wool Coat

HK$649
The Cashmere Wool ScarfThe Cashmere Wool Scarf

The Cashmere Wool Scarf

HK$309
The Frenchy LoafersThe Frenchy Loafers

The Frenchy Loafers

HK$379
The Luxe Buckle BeltThe Luxe Buckle Belt

The Luxe Buckle Belt

HK$269
Tweedy Twinkle SkirtTweedy Twinkle Skirt

Tweedy Twinkle Skirt

HK$389
Weekend Stripe SweaterWeekend Stripe Sweater

Weekend Stripe Sweater

HK$379
bg-loobook

A Renewed Viewpoint

Shop Collection
Marine Sofie Wide Leg JeansMarine Sofie Wide Leg Jeans

Marine Sofie Wide Leg Jeans

HK$399
Deluxe Coco OuterDeluxe Coco Outer

Deluxe Coco Outer

HK$399
Softness Tweedy CoatSoftness Tweedy Coat

Softness Tweedy Coat

HK$389
Buckle Suede Midi SkirtBuckle Suede Midi Skirt

Buckle Suede Midi Skirt

HK$359
Airy Mermaid DressAiry Mermaid Dress

Airy Mermaid Dress

HK$379
Vera Love BlouseVera Love Blouse

Vera Love Blouse

HK$329
Essential Timeless BlouseEssential Timeless Blouse

Essential Timeless Blouse

HK$349
Comfy Striped SweaterComfy Striped Sweater

Comfy Striped Sweater

HK$339
bg-loobook

Redefining the Outlook

Shop Collection
Softness Tweedy CoatSoftness Tweedy Coat

Softness Tweedy Coat

HK$389
Vera Love BlouseVera Love Blouse

Vera Love Blouse

HK$329
Comfy Striped SweaterComfy Striped Sweater

Comfy Striped Sweater

HK$339
Classic Belted Wool CoatClassic Belted Wool Coat

Classic Belted Wool Coat

HK$899
Softy Daily TopSofty Daily Top

Softy Daily Top

HK$359
Blossom Love CardiBlossom Love Cardi

Blossom Love Cardi

HK$379
Basic Square Knitted TopBasic Square Knitted Top

Basic Square Knitted Top

HK$339
The Fall Mary Jane ShoesThe Fall Mary Jane Shoes

The Fall Mary Jane Shoes

HK$389

SIBLING's Pick

ED6BFC86-9F84-433A-9275-48F93B068DB0
Classic Goose Down Jacket (Detachable Fur）
Weekend Stripe Sweater
Winter Preppy Skirt
The Frenchy Loafers

F/W Outers selection

Classic Goose Down Jacket (Detachable Fur）Classic Goose Down Jacket (Detachable Fur）

Classic Goose Down Jacket (Detachable Fur）

HK$1,899
Premium Goose Down JacketPremium Goose Down Jacket

Premium Goose Down Jacket

HK$1,899
Classy Fur Puffer CoatClassy Fur Puffer Coat

Classy Fur Puffer Coat

HK$649
Premium Collar Wool CoatPremium Collar Wool Coat

Premium Collar Wool Coat

HK$1,399
Snowy Fur Wool CoatSnowy Fur Wool Coat

Snowy Fur Wool Coat

HK$649
Blossom Softy CardiBlossom Softy Cardi

Blossom Softy Cardi

HK$409
Deluxe Coco OuterDeluxe Coco Outer

Deluxe Coco Outer

HK$399
Softness Tweedy CoatSoftness Tweedy Coat

Softness Tweedy Coat

HK$389

BEST RECOMMEND

Softness Tweedy CoatSoftness Tweedy Coat

Softness Tweedy Coat

HK$389
Vera Love BlouseVera Love Blouse

Vera Love Blouse

HK$329
Comfy Striped SweaterComfy Striped Sweater

Comfy Striped Sweater

HK$339
Classic Belted Wool CoatClassic Belted Wool Coat

Classic Belted Wool Coat

HK$899
Softy Daily TopSofty Daily Top

Softy Daily Top

HK$359
Blossom Love CardiBlossom Love Cardi

Blossom Love Cardi

HK$379
Basic Square Knitted TopBasic Square Knitted Top

Basic Square Knitted Top

HK$339
The Fall Mary Jane ShoesThe Fall Mary Jane Shoes

The Fall Mary Jane Shoes

HK$389
Next
114DF09D-1CF2-40A5-AC48-68D567814CE3

TOP

Shop Collection
Next
8F1330AD-5245-4499-8B17-52A34DDA46B4

OUTER

Shop Collection
Next
C4A31944-5D83-488F-91E6-033A671CE580

BOTTOM

Shop Collection
Next
192869E4-4906-4620-8545-C2BC9B7FADBC

SHOES

Shop Collection
Next
FF7764F2-BF81-4964-A882-9A7ED81FB0A0

ACCESSORIES

athleisure

bg-loobook

MUMM

Your All Time Best Basics
Shop Collection
Essential Seamless Bra TopEssential Seamless Bra Top

Essential Seamless Bra Top

HK$394
AIRY T-SHIRT BRA TOPAIRY T-SHIRT BRA TOP

AIRY T-SHIRT BRA TOP

HK$338
RELAX BANDEAU BRARELAX BANDEAU BRA

RELAX BANDEAU BRA

HK$376
ELASTIC LEGGINGELASTIC LEGGING

ELASTIC LEGGING

HK$445
MID WAIST SCULPING SHORTMID WAIST SCULPING SHORT

MID WAIST SCULPING SHORT

HK$365
LOGO 7mm ELASTIC BRA TOPLOGO 7mm ELASTIC BRA TOP

LOGO 7mm ELASTIC BRA TOP

HK$395
ELASTIC 7MM FIT SPORTS BRA TOPELASTIC 7MM FIT SPORTS BRA TOP

ELASTIC 7MM FIT SPORTS BRA TOP

HK$395
You're Wonderful TopYou're Wonderful Top

You're Wonderful Top

HK$299
bg-loobook

CONCHWEAR

Greater Fit Greater Confidence
Shop Collection
Air Light 3D Part 9 LeggingsAir Light 3D Part 9 Leggings

Air Light 3D Part 9 Leggings

HK$289 HK$269
Air Light Sports Bra TopAir Light Sports Bra Top

Air Light Sports Bra Top

HK$289 HK$269
All-in-one Two Wrinkle SkirtAll-in-one Two Wrinkle Skirt

All-in-one Two Wrinkle Skirt

HK$319